NY Public Library 53rd Street
Environmental Graphics, Wayfinding - 2016
In 2016, the New York Public Library opened its 53rd Street branch, by TEN Arquitectos.
I worked with 2x4 to help create the building's visual identity to welcome visitors from the street and play with the relationship between the library and its neighboring buildings.
A giant logo wall, painted on a perforated metal wall, greets visitors upon entry, and the system of wayfinding signage contrasts
two-dimensional, screen printed text with extruded block type. Downstairs, a playful supergraphic in the children's room depicts a New York skyline built out of letters.
Art Direction: Florian Mewes
Environmental Design: Kelly Sung, Elliott Lavi
Technical Direction: Dominic Borgia, Jie Yu
*All work shown here was created while working at 2x4 Inc., in collaboration with many other entities. All rights reserved by 2x4 Inc.