HBO Max - The Orbit Experience
San Francisco, Dallas, Chicago
Context
With the launch of HBO Max as a streaming platform, AT&T wanted to showcase HBO Max’s brand promise of providing the deepest, most high-quality entertainment properties available anywhere.
Challenge
We were tasked with creating a scalable destination-worthy retail experience that magically communicates HBO Max’s depth of content, accessible at the speed of 5G infrastructure and systems.
Experience
The Orbit experience shares HBO Max’s content library when a customer simply moves their body, or speaks a few simple words. Featured in nationwide AT&T retail flagships, and with a version on mobile / web, The Orbit sets a new bar for uniqueness, quality and inspiration for destination brand experiences. Visit The Orbit online.
The Orbit serves up over 150,000 HBO Max clips with a simple gesture or a few spoken words.
The Orbit became a destination-worthy retail experience in AT&T flagships, while a
web version helped fans experience the magic from anywhere in the world.
To accomplish this technologically-rich experience, we leveraged the creative power of machine learning to process terabytes of content and create new relationships and interfaces to engage with HBO Max’s library.
Process + Renderings:
