Nike House of Innovation | Air Force 1 x Dance - Maker’s Studio

Paris, France

Context

For our latest Nike campaign, Air Force 1 x Dance, we wanted to highlight the important role that Air Force 1 plays in the the dance community, particularly in Parisian street culture.

We also wanted to bring attention to the historic impact Air Force 1 shoes have had on fashion, culture, and movement over the past years.

Challenge

We were tasked with showcasing the classic shoe through the House of Innovation lens to create a bespoke experience for store visitors.

How can we use our perspective and our specific location in Paris to create a memorable in-store moment?

Experience

We collaborated with French artist NSDOS to create 4 unique patterns, each generated by different genres of music that are important to street culture in Paris.

The Window and the Arena were then transformed into The Maker’s Studio where members were able to attend custom hydro-dipping workshops to customize their AF1s with their pattern and accessories of choice.

Custom NSDOS Patterns:

Design Agency: Hotel Creative
Screen Content: Accept & Proceed
Custom Artwork: NSDos
Fabrication & Installation: Satis&fy
Nike Team: Helen Stergios, Elliot Chassagne, Léa Miciuda, Olpha Ben Salah, Cristina Tarquini, Elliott Lavi, Hubert Bezard, Jordi Pont Gasau