Nike House of Innovation | Leggings Renaissance
Paris, France
Context
Nike wanted to claim its position as the leader in the world of fitness by approaching it holistically across body and mind, and focusing on movement that our consumer enjoys.
We built our creative concept around a “rebirth of Nike leggings”; a reset not just of the perception of our product, but also what fitness means for women in 2023.
Challenge
Our goal was to celebrate the ‘rebirth of Nike Leggings’ by taking inspiration from the Renaissance movement’s focus on the everyday and finding ways to improve human life.
The fitness renaissance journey highlights the physical and mental highs and lows she experiences in a fitness moment and how she finds empowerment through movement.
Experience
Experience the “a feel for every you” message as you are guided through the space by a soft continuous and flowing form connecting various areas of all of the space.
The waveform plays with different materials, textiles, and printed surfaces but feels like a single connected piece thanks to its consistent gradient colour. Visitors are then able to find their perfect fit as they browse the arena.
Design Agency: Random Studio
Screen Content: Accept & Proceed
Custom Bags: Local Stranger.Workshop
Fabrication & Installation: Satis&fy
Nike Team: Helen Stergios, Sharon Kwiatkowski, Léa Miciuda, Olpha Ben Salah, Cristina Tarquini, Elliott Lavi, Hubert Bezard, Jordi Pont Gasau