Nike House of Innovation | The Pegasus Shop

Paris, France

Context

Nike wanted to celebrate the 40th anniversary of their most iconic and popular running shoe, the Pegasus, by launching the Pegasus Shop at the House of Innovation.

Challenge

The goal was to create an experience that carries the familiarity and community of a local running shop, mixed with the innovation and cutting edge technology that is synonymous with the House of Innovation.

Experience

We transformed the store into a local hub for all runners in Paris, a space where athletes can come try on the new shoe and join the running community. The window was outfitted with a full-scale Pegasus Shop Kiosk where members can take part in workshops and sign up for local runs. Inside runners can partake in the trial experience, and learn about the new features Pegasus 40 has to offer.

Design Agency: Your Studio
Screen Content: Accept & Proceed
Interactive Design: Uncanny Valley
Fabrication & Installation: Satis&fy
Nike Team: Helen Stergios, Bettina Diss, Olpha Ben Salah, Cristina Tarquini, Elliott Lavi, Hubert Bezard, Jordi Pont Gasau