Chobani Giving Tree
Grand Central Station, 2018
Context
Celebrate Chobani’s 10th year anniversary by giving back to its community. Help launch a massive campaign across many platforms. Do it in a unique, powerful way in a recognizable location.
Challenge
Create a magical experience inside Grand Central Station that allowed visitors to share in Chobani’s mission to give everyone in America a free cup of yogurt.
Experience
The team at HUSH created the “Giving Tree” interactive installation. Each visitor could plant a digital “seed” and watch it grow in the overhead tree canopy. For each seed planted, Chobani donated a case of yogurt to No Kid Hungry.
Using creative technologies and a unique form, The Giving Tree turns a visitor’s small interactive gesture into a collective, visualized act of kindness.
