Uber Global Headquarters - The Stream
San Francisco, California
Context
Uber sought to create a new global headquarters in the heart of San Francisco’s Mission Bay district to house its growing workforce and unite teams under one roof.
Challenge
We were tasked with designing a permanent experience on campus to focus every employee, guest and partner on the impact of Uber’s global effort and align them with the new branding and organizational mission.
I worked as the lead architectural designer on the project, from conception all the way through construction and implementation.
Experience
The Stream is a permanent architectural scale, interactive experience designed to display Uber’s core mission “to ignite opportunity by setting the world in motion.” First launched in Mission Bay, scaled-down versions are rolling out to global workplaces to create consistency in brand experience and messaging.
The Stream translates Uber’s activities into beams of light in motion, flowing from high up within the building, assembling into new forms, and ultimately becoming motivating stories of impact.
The Stream is multimodal, conveying stories of motion that range from the artistic, to the typographic, to the documentary, all customizable and powered by local mobility information and global platform data.
Whether tailored to colleagues, special guests or for specific experiential moments, The Stream helps Uber share its core vision and foreground its most important relationships with customers and drivers.
Scaling the system to multiple locations.
Process:
Site Analysis
Process + Prototyping:
