ELLIOTT LAVI

Fenty Beauty NYC Product Launch Event

Brooklyn, NY - August 2017

Environmental Design | Merchandise Display | Environmental Graphics | Exhibit Design

Design: Elliott Lavi, Danielle Zeiter

Creative Direction: Claire Annas, Tony Berger, Allie Kostas, Andrew Levy

*All work shown here was created while working at Relevent Partners, in collaboration with many other entities. All rights reserved by Relevent Partners.

The Samsung Experience & Samsung Creator's Lounge by Relevent Partners

Anaheim, CA - VidCon 2016

Exhibit Design | Environments Design | Signage

Design and Production: Elliott Lavi

Creative Direction: Andrew Levy, Tony Berger

*All work shown here was created while working at Relevent Partners, in collaboration with many other entities. All rights reserved by Relevent Partners.

Los Angeles, CA - Holiday Pop Up 2016 by Relevent Partners

Retail Design | Environmental Design | Merchandise Display

Design and Production: Elliott Lavi

Creative Direction: Andrew Levy, Tony Berger

*All work shown here was created while working at Relevent Partners, in collaboration with many other entities. All rights reserved by Relevent Partners.

Los Angeles, CA -  Adidas UltraboostX Launch - Shoe Product Display + Boooth.tv 3D Photobooth Backdrop

Exhibition Design | Environmental Design | Environmental Graphics | Merchandise Display

Design and Production: Elliott Lavi

Creative Direction: Geoffrey Levy, Blake Rutledge 

I left this college project here to show some more insight into my architectural design background before I started working. While earning my B. Arch at USC, I was interested in exploring multiple architectural scales that differ from the typical building typology that most graduates are expected to master.

Part 2 of 2 of my B. Arch Thesis Project:

Truth in Making, Craft: An Architectural Inquiry

Lee Olvera Studio

The Degree Project: Tinker, Tailor, Soldier, Spy. A Performative Shroud.

The Degree Project is conceived as operating at particular scales –simultaneously.

The Degree Project is an exercise in direct hands-on generative detailing,

The Degree Project requires the full consideration of material qualities.

The Degree Project scale is determined by each particular student and based upon Leonardo da Vinci’s, The Vitruvian Man, 1490, haptic in nature. Larger no, smaller yes.

For my thesis degree project I was inspired to design a space that transformed in materiality, function and performance based on the way people interacted with the object. When designing this shroud programmed for protection and shelter from natural or man made disaster, the main focus was creating a mechanism that allows for rapid self-deployment during a time where every passing minute is crucial to survival. The expanding dodecahedron shaped shroud serves as a transformable emergency shelter in which inhabitants can seek refuge while vulnerable to the outside elements. The design is one of a series of prototypes that can vary in materiality and assigned program dependent on the setting in which it is deployed. Once deployed, the exoskeleton remains rigid holding up the once inflated double membrane that is now inhabited.

This project was truly one of my greatest/most difficult achievements while in school. It’s also been the best conversation starter from my website. Thought it would give you a bit more insight into my design background.

Part 1 of 2 of my B.Arch Thesis:

Truth in Making, Craft: An Architectural Inquiry

Lee Olvera Studio

The second assignment of three in this semester's thesis studio was one that required students to go far beyond our typical comfort zone. The studio, "Truth in Making, Craft: An Architectural Inquiry,” unfolds along a series of exercises intended to help students explore process, materials, and space in new, tactile ways. This material research project pushed the traditional limits of architectural pedagogy and, forced students to come out from behind mere representation of objects.

Much like the way a building comes together, a designer must make deliberate choices as to what materials will meet others, how they will do so, and the consequences and results of such decisions while maintaining the necessary tenets required to yield a successful product. Each student was required to recreate a Mao Jacket based on the same design pattern, while using only two unconventional materials to create the surface. Any sorts of fabrics were off limits. For my design I chose to experiment with light, transparency, and optical illusion by manipulating a single line to create a plane that would become the Mao Jacket. I used 1,200 linear feet of medical grade vinyl tubing and fishing wire to create seamless connections between each layer of tubes. The final result yielded a functional, resilient, vinyl jacket that reflects and absorbs light based on the light source and background, allowing the design to either stand out or blend in to its environment. 

This was one of my favorite school projects so I decided to keep it on my professional website just for some good laughs:

The Cabanger (Cabana + Hanger)  is a water resistant pool lounger built out of PVC pipes and 1,000 plastic hangers. As a design team we were interested in taking an object that people interact with every day and changing the properties and limits of the material to become unrecognizable at first to the human eye. The filling material (hangers) on their own are structurally too unstable to hold the weight of a person, however, the combined members transform this conventional everyday object into the perfect shoulder-width truss to lounge on and enjoy a hot day in the sun. The looped canopy has been designed to serve as a shading device and the ideal seat to share a conversation between a group.