Euro Cup 2024

Nike House of Innovation - Paris, France

In anticipation for the Euro Cup 2024, Nike released a New DriFit Technology kit that focused on keeping you cool, keeping you dry, and keeping you light. I lead the team that created multiple interactive in-store experience that showcased these new features, along with the global VC to build this experience in multiple other stores across Europe.

Our VC included a dynamic sculptural exterior on the facade of the building that showcased the DriFit technology and how heat mapping technology informed the breathability a

The Tunnel

The tunnel is a 3 part experience that gives visitors a unique chance to learn about the 3 different benefits of the new DriFit technology. The first tunnel is an interactive heat mapping experience that shows you how the fabric is designed to keep you cool during the game. The second tunnel uses sensors to exhibit the moisture wicking technology, and the third tunnel is a motion driven wind tunnel that highlights the lightness and breathability of the fabric.