The Breath Lab
Nike House of Innovation - Paris, France
A sensorial store takeover for Nike House of Innovation.
Continuing my collaboration with Nike House of Innovation, Random Studio was commissioned to reimagine the store as an embodiment of the Holistic Fitness campaign – a new direction in the brand’s vision.
Focusing on feeling rather than movement, the HOI became a living organism shaped by the power of breath; a portal into a sensorial experience that invites customers to discover their own approach to wellness, both through product innovation and breath-work skills picked up at the ‘BreathLab’.
Gently pulsing with light that cycles from cool to warm, visitors walk through a corridor lined with mannequins on the inside and product displays and screens on the outside. Fashioned out of panels of stretchy fabric, a pinkish sphere that houses the BreathLab sits at the end of the tunnel.
Upon entering the space, animated by ever-shifting light, up to two visitors begin a guided breathwork exercise. As the visitors breathe, a thermal camera measures their changing breath rate, reflecting it back at them in the form of a unique, glowing ‘Aura’ portrait.
As if breathing with the visitor, the space itself changes in sync with the Aura portrait, warming up from a blueish resting rate to a rosy pink as the breathing gets more and more intense.
The user’s Aura Portrait on the iPad.
A look into the AI software our team developed to recognize when the user was inhaling vs. exhaliing.
At the end, visitors are invited to take a photo of their portrait after it spills onto the walls of the BreathLab itself, lingering until the next participant arrives. Throughout the day, layers of unique Auras will build into a collective gradient of breaths, the sphere influenced by those that have entered it.
When the guided meditation was complete, the user’s Aura Portrait was projected on the entire sphere to be self-captured and shared.
A little behinds the scenes look into the process:
A user journey study showing how each user’s presence would effect the overall light and experience in the sphere.
A study showing how the light temperature would change throughout the breathing exercise.
Design Agency: Random Studio
Fabrication & Installation: Satis&fy